We write "videoconferencing" as one word, and use the word to bring out not only the video element of the communication, but also the conferencing element. Communication that is conversational has been at the heart of our business.

Videoconferencing has been enormously successful in business. Two of its main characteristics - the ability to suspend problems of space and time - have made it valuable as a global tool, particularly where time-zones are crossed, and where pressures of work make it impossible for a parties to accommodate conflicting meetings schedules. Our videoconferencing stereotype includes images of busy people videoconferencing into meetings, making or shaping deals; or of a prized communicator, perhaps a journalist linking from a war-zone to a newsroom during broadcast.

Medical Videoconferencing

Other Aspects of Video Communications

But there are other issues between places that videoconferencing can help to overcome.

There is also a cognitive distance between what learning goes on in a classroom, and how pupils could use the results of learning in the real-world. In the world of education, videoconferencing can provide a school with a way of visiting a working environment from within the operational parameters of the classroom, with the teacher as guide and link. The communications equipment becomes a tunnelling device, transporting the participants from one cognitive space to another. The cognitive spaces being traversed are, from the school's point of view, the real-world classroom and social environment of the pupils, with teacher as guide; and from the external person's point of view, their real-world working environment with the learning object as guide. If the learning object is a well-designed educational hook, based on Open-Knowledge and suited to the curricular requirements of the classroom, such as an authentic simulation of work in the external cognitive space that challenges pupils to engage with their daily learning on a practical level, then familiarity with the external cognitive space can be developed, and an educational bridge built between the environments.

In legal, or quasi-legal proceedings, there may be a need to extend a sense of safety to people who are contributing to an investigation or process. In telemedicine, there may be a need to ensure security of contact and patient confidentiality.

Innovating Methods, Finding New Ways of Working

When we focus on the conferencing part of videoconferencing, we see that there may be a need to explore practical, ethical and social issues as part of a unified communications installation that involves videoconferencing. Innovations in video communications usually bring up questions of organisational behaviour. The human efforts that make videoconferencing a success - both on the technical support side and on the professional uses side - may be on balance, more important than the technical equipment being used. We can help companies shape policy, trial new working practices, supply and install equipment (both new and refurbished) and train their staff.

Prescience Communications has been helping organisations in the private and public sector to innovate in advanced videoconferencing programmes since 1998. We are quick on the ground and very responsive to our client's needs.

Contact Us

If you would like to learn more about our advanced videoconferencing work, or our status as a trusted educational content-provider on the JANET videoconferencing network; or if you would like to explore how we can help with your Videoconferencing or Integrated Communications requirements, please contact us via our online form.

Welcome to the world of Prescience Communications.

Tom Kane
June, 2012